Linnenbecker has completed a comprehensive modernization of its Greifswald location, concluding the eleven-month construction project with an exclusive celebration at the end of January 2025. Following extensive energy-efficiency upgrades, the building now meets the latest standards in sustainable construction.
As part of the renovation, the roof was refurbished, insulation was improved, skylights were replaced, and the heating system was modernized. In addition, the entire interior showroom was redesigned. Spanning an impressive 2,000 square meters, the new showroom offers an extensive product range tailored to the needs of both professional contractors and private builders—all harmoniously aligned with the company’s contemporary brand architecture.
A particular highlight is the newly designed professional shop, which offers a wide selection of tools and equipment. Under the motto “Professionals at Work,” the range is aimed equally at skilled trade businesses and ambitious DIY enthusiasts.
Those looking for inspiration will find it in the newly developed exhibition concept “Wohnfühlzuhause”, which features exclusive, fully furnished living and bathroom spaces. These stylish rooms offer plenty of ideas and inspiration for designing one’s own home.
Another innovative feature is the spacious collage area for flooring materials such as tiles, wood, and vinyl. Thanks to digital technologies, materials can be visualized directly within virtual room scenarios, making the decision-making process much easier.
Both customers and employees are thrilled with the modern design and the new presentation possibilities at the Greifswald location.
We are proud that HAUFF had the opportunity to plan, design, construct, and install the entire showroom, the specialist retail section, and all workspaces—including the service counters and back office—from the completely gutted building. The integration of our digital shop systems was the perfect finishing touch, enabling the AVENTURO private label range from Linnenbecker to be showcased in a contemporary and impactful way.
